Legal information
Last updated: 26 October 2026
Terms of use & services
These terms apply to use of deviantseo.com. A paid project is governed by the written proposal or service agreement agreed with you before work begins; this page does not replace that agreement.
Enquiries, mockups & bookings
Requesting a mockup or booking a discovery call does not create a paid subscription or authorise a charge. Project scope, deliverables, pricing, payment dates, renewals, cancellation and any refund arrangements must be confirmed in writing before you commit. Please contact us if you need to rearrange a call.
Results & AI-generated information
Search rankings, traffic, bookings and revenue are not guaranteed. AI evaluations, business scores, demand estimates and example campaigns are indicative and may contain errors. Illustrative demonstrations are not verified client results. Third-party search data reflects its source and reporting period and should not be treated as a promise of future demand.
Your content & third-party services
You must have permission to supply any content, branding or customer information used in a project. Ownership and licensing of project deliverables will be set out in your agreement. Third-party platforms, hosting, calendars and search engines have their own terms, availability and charges.
Acceptable use & intellectual property
Do not misuse this site, attempt unauthorised access, upload unlawful material or submit misleading reviews. Website branding and original materials may not be reproduced commercially without permission. Reviews may be moderated before publication; submitting a review is not a guarantee that it will be published.
Liability & your rights
Nothing on this page excludes liability that cannot lawfully be excluded, including fraud or death or personal injury caused by negligence, or limits applicable statutory consumer rights. Any project-specific liability provisions must be agreed in your service agreement.
Privacy notice
Deviant is responsible for the personal information collected through this website. For privacy questions, access or deletion requests, use the website contact form and identify your request as a privacy matter. Please do not include passwords or sensitive customer records.
Information we collect & why
We receive information you submit, such as your name, contact details, business, industry, website, enquiry, booking preferences and review. We use it to respond, prepare for calls, provide agreed services and understand business needs. Sign-in and booking services may process account and appointment information. Site analytics can include page views, clicks, time spent, referring pages, device information and industry or package interest. Location features may use an approximate area; precise location requires your browser permission.
Legal bases & marketing
We process enquiries and service information to take steps at your request or perform a contract; necessary security, administration and service improvement may rely on legitimate interests, balanced against your rights. Legal recordkeeping may rely on legal obligations. Where consent is required for optional tracking, location or marketing, you can withdraw it. Booking a call does not by itself mean you consent to marketing; you may unsubscribe from marketing messages.
Sharing, security & retention
Relevant information may be processed by providers supporting hosting, authentication, email, calendars, analytics and agreed services. Approved reviews and their displayed attribution are public. We do not sell your personal information. Information is kept only for as long as needed for its purpose, service administration and applicable legal obligations. Access is restricted where appropriate, but no online system can be guaranteed completely secure. Where processing involves international transfers, applicable data protection safeguards are required.
Your data protection rights
Depending on the circumstances, you may request access, correction, erasure, restriction or portability of your information, object to processing based on legitimate interests and withdraw consent. We may need to verify your identity. Some records may need to be retained to meet legal obligations. You can raise a concern with us or complain to the UK Information Commissioner’s Office at ico.org.uk.